Kashmiri Music Deserves a Global Stage
Kashmir has always had music in its blood — from the soulful strains of the santoor and rabab to the new wave of Kashmiri hip-hop, Sufi fusion and indie pop coming out of Srinagar, Baramulla and Bandipora. Our artists are making world-class music. The problem was never talent. It was reach.
For too long, a Kashmiri artist with a brilliant song had two bad options: stay unheard, or navigate distribution systems built for someone else — in another language, another timezone, another world. The Imaginary Records exists to change that. We are a Kashmir-based label, run from Bandipora, and getting Kashmiri music onto Spotify, JioSaavn and Gaana is not a side project for us. It's the reason we started.
Why Regional Music Needs Proper Distribution
Streaming platforms don't care where you're from — their algorithms care whether your music is properly delivered, correctly tagged, and consistently released. A Kashmiri song delivered with clean metadata sits on the same Spotify shelves as any Bollywood or international track. Without proper distribution, though, it never gets there at all.
Proper distribution also means your music is findable: correct artist profiles, lyrics, release dates and language tags. It means ISRC codes so your streams are counted. It means YouTube Content ID so you earn when your song travels in other people's videos. These aren't luxuries — they're the basic infrastructure every artist deserves, in every language.
A Label That Understands the Valley
We're not a Mumbai or Delhi company with a "regional vertical." We're from here. We know the wedding-season circuit and the college gigs, the Sufi shrines and the SoundCloud rappers. When you talk to us about your music, you talk to people who understand your references, your language and your audience — because they're ours too.
That understanding shows up in practical ways: support in your timezone, guidance in plain language, and a genuine interest in building Kashmiri music's presence on global platforms rather than just processing your upload.
How to Release Your Kashmiri Song
The process is the same professional pipeline we use for every release:
- 1. Sign up free. Create your artist account on our portal — no joining fee, ever.
- 2. Upload your track. WAV audio, square cover art (3000×3000 px), your title in Kashmiri, Urdu, English — however you want it displayed — plus lyrics if you have them.
- 3. We review and deliver. Our team checks everything against store requirements, then delivers to 200+ platforms including Spotify, Apple Music, JioSaavn, Gaana, Wynk, Hungama and YouTube Music — typically within 24–48 hours.
- 4. Your music goes live. Most stores publish within a few days. Share your Spotify link, pitch for playlists, and watch it travel.
- 5. You earn. Keep up to 85% of your royalties, paid directly to your Indian bank account. Track every stream in your artist portal.
Already released music elsewhere? We can help you move your catalogue over without losing anything.
For Kashmiri Labels and Collectives Too
If you're running a Kashmiri label, a production house, or a collective of artists, talk to us about label accounts — manage multiple artists, handle splits between collaborators, and keep everyone's royalties transparent from one dashboard.
Let's Take Kashmiri Music Global — Together
The next great Kashmiri song shouldn't have to leave Kashmir to be heard. Submit your demo today. We listen to everything from the Valley, and we reply honestly.
Email: support@theimaginaryrecords.in
Phone: +91 9541543424